Help small businesses create new economic value.
We’re starting with women who run businesses through self-help groups in Tamil Nadu. A simple catalog gives their customers one place to see what they sell and what it costs.
Getting online should start with the phone they already use.
Business owners already share photos and answer customers on WhatsApp and Instagram. We’re building a way to turn a phone call or a WhatsApp message into a website the group can share.
The opportunity is to help owners reach new customers and bring in orders worth taking. We care about what the business earns after costs and how much control the owners have over those earnings.
Start with the people running the business.
We want to meet groups through organizations they already know, sit down with the people who handle orders, and understand how a sale works today. Who answers customer questions? Who decides what goes in the catalog? Who keeps the prices up to date?
The group should be able to check what gets published and decide which products and prices customers see.
Our vision
Business support that an owner can use in her own language, at a cost her business can sustain. We want small businesses across India to have a place online where they set their prices and build direct relationships with customers.
What would make a catalog worth keeping?
The value shows up in how the group uses it and what happens after a customer opens it.
- Easy to maintain. Can the group change a price or add a product through a short conversation?
- Useful to customers. Can someone find the product and price before asking the group?
- Worth the effort. Does it save time on routine questions or help bring in orders that leave a profit?
Work with NooLio.
If you work with self-help groups or invest in tools for small businesses, we’d like to hear from you.
Email Daniel